Reflecting on 2024: Challenges, Growth, and Exciting Plans Ahead
As we close out 2024, it’s clear this year brought its share of challenges. The arrival of new competitors and large national spas with massive advertising campaigns made it a tough landscape for small local businesses in Honolulu. We’ve seen some beloved local businesses sell their massage businesses to competitors.
But as a family-owned, Ohana-based healing spa, we’ve stayed true to our mission, our values, and the talented team that makes us who we are. Thanks to your loyalty and trust, we’ve weathered the storm and are holding steady, embracing these challenges as opportunities to grow and adapt.
This past year, we’ve implemented meaningful changes to ensure we continue providing the best experience possible for our community. From upgrading our computers and phone systems to adding convenient text messaging and online scheduling for clients, we’ve made significant strides in modernizing how we connect with you.
Looking ahead, we’re thrilled about what’s in store for 2025:
• First Quarter: We’ll unveil our brand-new website, designed to make it even easier for you to connect with us. Alongside this, we’ll launch our very own product line featuring essential oils, sun care, lotions, body mists, and more—all available both online and at the spa.
• Second Quarter: We’re introducing a new wellness product line along with a personalized health service. Clients will have the option of a medically supervised review to create a customized supplement plan tailored to their unique needs.
Serving the people and businesses of our community has always been our passion. For the past 10 years, we’ve been honored to be part of your journey toward healing and wellness, and we look forward to the next decade of growing, thriving, and serving our Ohana together.
From all of us at the spa, thank you for being part of this incredible journey. Here’s to a bright and prosperous 2025 for us all!
With heartfelt aloha,
Ivana Cablova
Founder, Hawaii Natural Therapy
